Interview with John Dwyer

Joining us today is John Dwyer, Principal, Coolibah Marketing who will be speaking at IIR’s Retail Financial Services Forum 2011 taking place on 27–28 September 2011 in Sydney.

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1 – How do you think company’s marketing strategy has adapted to the changing demands placed on the financial service sector?
2 – How can a company more effectively market its brands in light of the recent GFC and the increased challenges it has placed upon selling financial services products?
3 – How can a brand stand out in a crowded financial services marketplace?
4 – What’s the key to selling an RFS product based on credibility rather than hype?
5 – You’re speaking at IIR’s Retail Financial Services Forum 2011 taking place on 27–28 September 2011in Sydney, what will you be addressing in your presentation?

Website: www.retailfinanicalservices.com.au
Contact: +61 2 9080 4090
Twitter: www.twitter.com/iirfinance
Linkedin: www.informa.com.au/linkedin/financialservices