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Written Communication Masterclass - Become a persuasive communicatorA stimulating look at the psychology of better business writing, looking deep into the preparation of business documents & helps create strong awareness not only of your readers, but also of yourself as a writer. This course is a must for those writing persuasively in business |
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Key Learning Outcomes
- Understand how reading has changed, and how to write accordingly
- Assess your personality profile and how it affects your writing
- Assess the reading style of your reader to better tailor your writing style to their needs
- Learn how to write for a whole-brain audience
- Understand how to write business documents faster using the ‘PWEF’ formula
- Learn how to overcome writer’s block
- Understand the basics of good page layout
- Use neuro-linguistic writing tools to create relationships
- Understand the properties of a powerful executive summary
- Receive practice and feedback using laptop based exercises
About the Course
The art of business writing has changed over the last 20 years. Long phrases and jargon, the 'business-ease' that was the hallmark of business writing in the past has seen its day.
In business writing, less is most certainly more.
When we write we must engage the reader and encourage them into what is often a long document. Above all, a business document is a sales tool, and must be written with the reader in mind in order to create or enhance the all-important business relationship.
In order to do this, it is important to understand both ourselves as writers, and the readers of the documents we prepare. If we can’t know the reader, we must write for a ‘whole-brain’ audience. This course looks at the tools that help you communicate to specific readerships, and also the difficult ‘whole-brain’ readership.
Using laptop based activities, you will receive practice and feedback to help cement the theory from the day. This course has been described as "…more that a writing course… but an entirely new way of looking at the way we communicate"
VALUE ADD!
Each participant will receive 3 post-course Video Training Modules (VTMs)
These VTMs are short, web-based video reminders of the important lessons learnt – an excellent way to refresh key learning outcomes
Laptops are a requirement at this course
Who Should Attend
Quite simply, this course is relevant for anyone who needs to write for stakeholders, whether they are colleagues, managers, customers, suppliers, clients or potential clients.
